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What is CRM?

Customer Relationship Management is a strategic process that helps you better understand your customers’ needs and how to meet those needs and enhance your bottom line.

Customer Relationship Management (CRM) Elements range from a company’s website and emails to mass mailings and telephone calls. Social media is one-way companies adapt to trends that benefit their bottom line. The entire point of CRM is to build positive experiences with customers to keep them coming back so that a company can create a growing base of returning customers.

Customer Relationship Management (CRM) identifies, documents and records all the interaction that customers have with the sales team in your organisation. This helps businesses to understand their customers better and provide instant solutions.

Whether you are a small business looking to follow a sales process, you may be looking for a solution to store customer information and have it accessible across multiple devices, or you are a large business wanting to manage customer interactions and focus on improving customer satisfaction. Eventually, you’re going to need a Customer Relationship Management (CRM) software if your current process is unable to find solutions to these pressing problems.

If you want a competitive edge in your marketplace, a CRM solution might be it. CRM can take the burden of IT management off your employees by automating your sales processes so you can focus on what’s important: leading your business to succeed. You can also integrate your phone systems with your CRM system so your sales team can make phone calls to the existing customers.

If your business strategy for the year is to convert more potential customers and also sales force automation, you can implement a CRM system.

Your marketing teams can use CRM systems for marketing automation, email marketing and can take target audience through the customer journey. CRM can help improve customer engagement, customer loyalty while the company can also understand more about what customer is looking for by observing custom behaviour. You can also use CRM to capture leads from the social media.

Implementing a CRM can help improve sales productivity of your sales team. Your sales staff will be able to follow up on sales opportunities by using techniques like lead scoring. CRM can help your sales team to make an informed decision. Your sales team can also follow up sales leads or potential customers and take them through the sales cycle. You can also reduce customer churn that can help business growth.

CRM also help your service team. You can store customer’s contact information in the database, so your customer service team have all the customer data to improve customer experience and can provide better customer support.

Your management team can get management reports of sales data,
customer base, prospective customers, sales stage, customer churn business growth. Using these reports, you can make business decisions.